Jan 27, 2020

In the next episode we explore the world of advertising and reveal the many ways Madison Avenue co-ops the appeal of "The West" by attaching its cachet to a wide range of products and services, from food to cars, perfume, cell phone carriers, to car insurance and even catheters - yes, that's right - cowboy...

Jan 20, 2020

There is a battle raging in the cowboy world, and we're talking about which brand of jeans you choose to wear. In this episode of WTWC the boys earn their combat pay by stepping right in the middle of the feud between Levis and Wranglers. So, button up your fly and join in the fray.

Jan 13, 2020

The boys recall the summer of '73 & '74 when they built a fully functioning western frontier fort at a Michigan summer youth camp for the enjoyment of campers.